Paid to a target CAC
PPC Agency UK

Paid that scales as your CAC falls.

A PPC and paid social team that captures demand efficiently today — Google Ads, paid search and paid social run to a target CAC — and gets cheaper as your earned channels do more of the work.

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£16M+
In client revenue driven across the group
Target CAC
Every pound run to a number, not vanity ROAS
3 platforms
Google, Meta and TikTok managed as one
6-in-1
PR, SEO, GEO, paid, CRO & content as one team
The discipline

Efficient paid, not just more paid

Anyone can spend your budget. We run paid to a target CAC — tight targeting, disciplined testing and creative that actually converts — so every pound is accountable to a number, not a vanity ROAS screenshot.

Across Google Ads, paid search and paid social, we build, test and optimise relentlessly — cutting waste, scaling what works, and aligning every click with a landing page built to convert.

Because we run paid alongside PR and SEO, it gets cheaper over time — warm audiences and growing organic share mean paid stops carrying all the demand. That’s the difference between renting growth and building an engine that funds itself.

Run in isolation, paid CAC only ever goes up. Run inside the loop, it falls.

Book your free paid audit →
Most PPC agencies
Spend and report
Manage the account, optimise ROAS in a vacuum and send you a dashboard — while your CAC creeps up every quarter.
SugarNova paid
Scale to a target
Run to a target CAC and wire paid into PR and SEO, so warm audiences and organic share drive your cost per customer down.
What we run

Paid that captures demand efficiently

Six pillars across search and social — built, tested and optimised to a target CAC, and aligned with conversion.

01
Google Ads & paid search
Capture high-intent demand at the exact moment it happens.
02
Paid social
Meta, LinkedIn and TikTok, matched to your audience and objective.
03
Shopping & Performance Max
For ecommerce brands that need to scale profitably.
04
PPC management & optimisation
Ongoing testing and refinement that compounds account performance.
05
Landing page & CRO alignment
So the clicks you buy actually convert into customers.
06
Measurement & blended CAC
Reporting that ties paid to real revenue and your true cost per customer.
Google AdsPaid SocialMetaTikTokShoppingPerformance Max

Ready to make paid pay?

Everything you need to know about how we run paid and drive your CAC down over time. Still have questions? Book a free audit.

Frequently Asked Questions

Paid questions, straight answers

What does a PPC agency do?
A PPC agency plans, runs and optimises paid advertising — Google Ads, paid search and paid social — to acquire customers efficiently against a target cost per acquisition.
How much should I spend on PPC?
Enough to hit your growth target at a CAC that stays profitable. We model spend against your margins and scale only where the numbers hold.
Which platforms do you manage?
Google Ads and paid search, plus paid social across Meta, LinkedIn and TikTok, and Shopping / Performance Max for ecommerce.
How do you lower CAC?
Through disciplined targeting, testing and creative — and by running paid alongside PR and SEO, so warm audiences and organic share reduce how much paid has to carry.
How is SugarNova’s paid different?
We run to a target CAC, not vanity ROAS, and we wire paid into your earned channels — so your cost per customer falls over time instead of climbing.
How does paid fit with your other services?
Paid sits inside one integrated system — PR builds the trust that warms audiences, SEO grows the organic share that lowers reliance on paid, and CRO converts the clicks. Every channel compounds the others.
Get Started

Make your paid pay

We’ll audit your accounts, your creative and your landing pages — and show you where budget is leaking and what a lower CAC is worth to you. Free, no retainer.

Book your free paid audit

Free paid audit · no retainer required