Own & rent search
SEO + PPC Agency UK

Own the search results. Rent the rest.

SEO and PPC run as one strategy — so you take more of the page, waste less budget, and let each channel make the other smarter.

Get your free search auditSee all services →
£16M+
In client revenue driven across the group
More SERP
Organic and paid taking more of the page
Less waste
Paid cut where organic already ranks
6-in-1
PR, SEO, GEO, paid, CRO & content as one team
The problem

Running SEO and PPC separately wastes both

When your organic and paid teams don’t share data, you bid on keywords you already rank for, miss the ones you don’t, and hand competitors the gaps. Search is one battlefield. Fighting it with two disconnected teams leaves money on the table on both sides.

We run them as one strategy. Rank organically and show up in paid, and you take more of the page — pushing competitors down and capturing more of every search. Paid shows you which keywords convert in days, so SEO invests in proven winners.

Where you rank #1 organically, we cut wasted paid spend; where you can’t rank yet, paid holds the ground. We protect your brand terms in paid while SEO goes after the competitive head terms. Shared data, shared conversion tracking, one plan.

Own the terms you can win organically. Rent the rest with paid — until you can own those too.

Book your free search audit →
SEO and PPC apart
Two plans, double waste
Separate teams bidding on terms you already rank for and missing the gaps competitors quietly take.
SEO + PPC together
One plan, more page
Shared keyword and conversion data, so you take more of the SERP and cut spend where organic already wins.
What’s included

Organic and paid, one strategy

Six pillars across organic and paid — shared data, shared goals, more of the search results page.

01
Unified keyword & SERP strategy
One plan across organic and paid, targeting the whole results page.
02
Technical & on-page SEO
The foundation rankings are built on.
03
Google Ads & paid search
Managed to a target CAC, holding the terms you can’t yet rank for.
04
Shared conversion tracking
So both channels optimise to the same goal, not vanity metrics.
05
Brand-term defence
Protect your brand in paid while SEO attacks the competitive head terms.
06
Blended reporting
Organic and paid in one view — total search share, one number.
SEOGoogle AdsPaid SearchShared DataSERP ShareBlended Reporting

Ready to own more of the search page?

Everything you need to know about how running SEO and PPC together wins you more of the SERP for less. Still have questions? Book a free audit.

Frequently Asked Questions

SEO + PPC questions, straight answers

Should SEO and PPC be managed together?
Yes — sharing keyword and conversion data between organic and paid reduces wasted spend, speeds up SEO prioritisation, and lets you own more of the search results page.
If I rank organically, can I stop paid ads?
Not always — paid still wins for high-intent, competitive or promotional terms. The smart approach is reducing paid where organic is strong and holding it where it isn’t.
What’s included in SEO + PPC?
Unified keyword strategy, technical and on-page SEO, Google Ads and paid search management, shared conversion tracking, and blended reporting.
How does combining them lower costs?
By cutting paid spend on terms you already rank for, and focusing SEO on the keywords paid has proven will convert.
How is SugarNova’s approach different?
One team runs both against shared data and one goal — so you take more of the SERP, cut wasted spend, and let paid and organic make each other smarter.
How does this fit with your other services?
SEO + PPC owns the search results page; PR earns the authority that lifts SEO, and CRO converts the traffic. Every channel compounds the others.
Get Started

Take more of the search page

We’ll audit your rankings, your paid accounts and your overlap — and show you where you’re wasting spend and where you could own more of the SERP. Free, no retainer.

Book your free search audit

Free search audit · no retainer required