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Digital PR
33+ top-tier publications. Earned media through Glossy PR that builds editorial authority, earns do-follow links, and creates brand trust.
Explore Glossy PR →PR, SEO, GEO, Paid, Lead Generation and CRO — built into one integrated operating system. No translation lost between agencies. No misaligned strategies. No wasted spend.
The full-service growth engine. Paid acquisition, lead generation, eCommerce marketing, SEO, GEO and CRO — one brief, one dashboard, one commercial objective.
The specialist PR arm. 20+ years of health, wellness and beauty press relationships. Earned media, influencer management and SMMA — securing coverage in 33+ top-tier titles.
SugarNova invests in and acquires brands we know we can scale. Equity partnerships, full acquisitions, and exit advisory — capital combined with the group's full marketing capability.
Most brands spend more on agency management than they realise. Five separate retainers, five different reporting formats, five teams that have never spoken to each other.
SugarNova Group fixes this at the structural level. One brief, one dashboard, one commercial objective.
See how it worksEach service within SugarNova Group compounds the others. PR earns the backlinks that compound SEO. SEO lowers the CAC that paid media has to carry.
33+ top-tier publications. Earned media through Glossy PR that builds editorial authority, earns do-follow links, and creates brand trust.
Explore Glossy PR →Organic search and Generative Engine Optimisation. The first UK agency to own the GEO category — cited by ChatGPT, Perplexity, and Google AI Overviews.
See GEO →Performance campaigns across Meta, Google, and TikTok. Data-driven creative, precise targeting, and full-funnel visibility.
Explore paid →B2B and B2C lead generation that fills pipelines with qualified prospects. Real leads your team can convert into paying clients.
Explore lead gen →End-to-end eCommerce marketing for Shopify and WooCommerce. Paid creative, SEO, email automation and CRO as one system.
Explore eComm →Conversion rate optimisation and funnel architecture that turns traffic into revenue.
Explore CRO →Search is no longer just Google. When your buyers ask ChatGPT, Perplexity, or Google AI Overviews which agency they should use — your brand needs to be the answer.
Each resource is built around a real strategic problem. Download, apply immediately, and when ready — book a call.
What GEO is, why 2025 is the tipping point, and how to make your brand the answer AI tools serve.
Download Free Guide ↓The 47-point audit we run on every new paid account. Identify where budget is leaking and what to fix first.
Download Free Checklist ↓The exact lead generation system we use to fill client pipelines.
Download Free Blueprint ↓The checklist investors and acquirers use to assess brand defensibility before making an offer.
Download Free Audit ↓The press pitch framework Glossy PR uses to secure placements in Vogue, Tatler, and 31 other top-tier publications.
Download Free Guide ↓From £1M to £10M ARR — the channel stack and CRO experiments that drive compounding growth.
Download Free Playbook ↓Glossy PR clients who add paid acquisition through SugarNova Agency consistently outperform their peers. PR builds the authority. Paid amplifies it.
SugarNova Agency clients who add Glossy PR earn the editorial credibility that makes every paid impression more powerful. Trust at scale.
Glossy PR clients who add paid acquisition through SugarNova Agency consistently outperform peers. PR builds the authority. Paid amplifies it.
SugarNova Agency clients who add Glossy PR earn the editorial credibility that makes every paid impression more powerful.
SugarNova Group takes equity in brands we believe in — bringing capital, the full group marketing stack, and operator experience that most investors can't offer.
We also advise founders on exit readiness — building the commercial proof that earns premium multiples when it's time to sell.
Explore M&AGlossy PR clients who add paid acquisition through SugarNova Agency consistently outperform peers. PR builds the authority. Paid amplifies it.
SugarNova Agency clients who add Glossy PR earn the editorial credibility that makes every paid impression more powerful.
SugarNova Group takes equity in brands we believe in — bringing capital, the full group marketing stack, and operator experience that most investors can't offer.
We also advise founders on exit readiness — building the commercial proof that earns premium multiples.
Explore M&ABrands our team has delivered for
Book a 30-minute strategy call. We'll audit your current growth stack, identify the gaps, and show you exactly what the group can do differently.
Book Your Strategy CallNo commitment. No agency pitch. Just strategy.
Most brands spend more on agency management than they realise. Five separate retainers, five different reporting formats, five teams that have never spoken to each other.
SugarNova Group fixes this at the structural level. One brief, one dashboard, one commercial objective.
See how it worksSugarNova Group takes equity in brands we believe in — bringing capital, the full group marketing stack, and operator experience that most investors can't offer.
We also advise founders on exit readiness — building the commercial proof that earns premium multiples when it's time to sell.
Explore M&ASugarNova Group takes equity in brands we believe in — bringing capital, the full group marketing stack, and operator experience that most investors can't offer.
We also advise founders on exit readiness — building the commercial proof that earns premium multiples.
Explore M&ABrands our team has delivered for
Book a 30-minute strategy call. We'll audit your current growth stack, identify the gaps, and show you exactly what the group can do differently.
Book Your Strategy CallNo commitment. No agency pitch. Just strategy.