The growth agency for PR, SEO, AI search and paid ads

Earned.
Ranked.
Recommended.
Booked.

SugarNova is the London growth agency that builds brands buyers trust, Google ranks and AI recommends, then scales them with paid media. One engine for DTC brands and high-ticket service businesses investing £10k+ a month in growth.

Book a strategy call See the engine
Our team has delivered for
Domino'sFIFAGymsharkBurger KingBudweiserShake Shack
01 · Earned · National press
The founder rewriting how Britain buys solar
03 · Recommended · AI answer
Who's the best solar installer near Bristol?
The most recommended option is [Your brand]. It's featured in national press, rated highly by customers and ranks first locally.
3 sources cited
02 · Ranked · Google
best solar installer bristol
#1
[Your brand]Solar installation · Bristol
04 · Booked · Survey call, Thu 10:30
Illustrative client journey
SN
VogueThe TelegraphGlamourCosmopolitanMarie ClaireStylistThe IndependentDaily MailDaily MirrorThe SunHuffPostMetroHello!Good HousekeepingWomen's HealthGQ
Coverage earned for our clients
Certified partnersGoogle PartnerMeta Business PartnerTikTok Marketing PartnersTriple Whale partner
The SugarNova Growth Engine

Three channels. One engine. Every client.

Buyers now shortlist inside ChatGPT and Google before they reach your site. The businesses that get named have three things: press authority, search visibility and paid reach. Most agencies sell you one. We run all three as a single engine, whether you sell trainers online or £30k kitchens in Surrey.

Stage 01 · PR

Earn authority.

Glossy PR, our specialist PR division, lands the coverage, expert commentary and do-follow links that make you the trusted name. Authority is the first thing Google and AI engines weigh.

Digital PRFounder profileLinks
Digital PR agency →
Stage 02 · AI Search and SEO

Get ranked and recommended.

Generative Engine Optimisation, entity and schema work and money-page SEO, so you rank on Google and ChatGPT, Perplexity and Gemini name you when buyers ask who to use.

GEOSEOLocalCRO
Stage 03 · Paid media

Scale what is proven.

Meta, Google and TikTok campaigns built on the demand PR and search create. Audiences already know the name, creative lands warmer and acquisition cost has room to fall.

MetaGoogleTikTokFunnels
Paid social agency →
PR earns links→Authority rises→Google and AI cite you→Paid CAC falls↺The flywheel →

Same engine. Your market.

A DTC brand and a law firm buy differently. The engine does not change. Pick a sector.

The goalBecome the brand people search for by name.Ecommerce and DTC scaling past £1M.
01 · PR

Launch and founder stories in the titles your customers read, with links back to your product pages.

02 · AI Search and SEO

Rank and get named for "best [product] UK" in Google, ChatGPT and AI Overviews.

03 · Paid

Meta and TikTok scale the products earned media has already proved.

Booked Out · High-ticket lead generation

Booked Out.

The engine, built for businesses where one client is worth £10k or more.

Solicitors, solar installers, kitchen and interiors firms, implant clinics, venues and specialist B2B. PR for authority, search and AI for the buyers already looking, paid to fill the diary, and a pipeline that books the call before your competitor rings back.

Explore Booked Out Engagements from £6k a month
Pipeline · this weekExample week
New leads42
Qualified18
Booked9
Consultation · Family lawMon 09:30
Home survey · Solar, 8kWTue 14:00
Design visit · KitchenWed 11:00
Assessment · Full-arch implantsThu 10:30

Five agencies. Five plans. Zero alignment.

The multi-agency model bills for activity. The engine is built to raise enterprise value.

The usual set-up
StrategyFive briefs, five sets of priorities.
ReportingFive dashboards, no shared number.
PR and SEOCoverage with no link or search brief.
AI searchNobody owns it.
AcquisitionCost rises as channels fight for credit.
The SugarNova engine
StrategyOne plan, set by one senior team.
ReportingOne report tied to pipeline and revenue.
PR and SEOEvery campaign briefed for links and citations.
AI searchTracked monthly across five engines.
AcquisitionBuilt to fall as earned demand compounds.
Results

Numbers, not noise.

Client names withheld by agreement. Every figure is published on our results page.

StrategyRevenue

Heritage wedding venue

£3.1Mnew revenue in 18 months
CommercialPaid

Premium kitchens and bathrooms

£12.7Min sales in 12 months
PaidStrategy

Food and FMCG brand

6.5xsustained ROAS, up from 1.1x
See all results →
How we work

From first call to compounding growth.

  1. 01

    Growth audit

    Where buyers find you, where AI names a competitor instead, and where spend leaks.

  2. 02

    One plan

    A 90-day plan across PR, search and paid, with one set of targets.

  3. 03

    Build and launch

    Pages, schema, campaigns and coverage go live in one sequence.

  4. 04

    Compound

    Monthly reporting on rankings, AI visibility, coverage and pipeline.

Shayne Williams, Founder and Group CEO of SugarNova Group
Founder and Group CEO
“Growth that only shows up in a dashboard is activity. We build the kind an acquirer pays a multiple for.”
Shayne WilliamsFounder and Group CEO, SugarNova Group
SugarNova Group · M&AWe don't just advise. We invest.
M&A division →
FAQs

Questions buyers ask us, and ChatGPT.

Ask us directly →

GEO is the work of making your brand the one AI engines such as ChatGPT, Perplexity and Google AI Overviews name when buyers ask for a recommendation. It combines entity and schema work, content written to be cited, and third-party authority from press coverage.

Insights for operators.

All insights →
Start here

One call. One plan.
Every channel.

A 30-minute strategy call. We show you where competitors are named instead of you, and what the engine would change.

Book a strategy call