Earn authority.
Glossy PR, our specialist PR division, lands the coverage, expert commentary and do-follow links that make you the trusted name. Authority is the first thing Google and AI engines weigh.
SugarNova is the London growth agency that builds brands buyers trust, Google ranks and AI recommends, then scales them with paid media. One engine for DTC brands and high-ticket service businesses investing £10k+ a month in growth.





































Buyers now shortlist inside ChatGPT and Google before they reach your site. The businesses that get named have three things: press authority, search visibility and paid reach. Most agencies sell you one. We run all three as a single engine, whether you sell trainers online or £30k kitchens in Surrey.
Glossy PR, our specialist PR division, lands the coverage, expert commentary and do-follow links that make you the trusted name. Authority is the first thing Google and AI engines weigh.
Generative Engine Optimisation, entity and schema work and money-page SEO, so you rank on Google and ChatGPT, Perplexity and Gemini name you when buyers ask who to use.
Meta, Google and TikTok campaigns built on the demand PR and search create. Audiences already know the name, creative lands warmer and acquisition cost has room to fall.
A DTC brand and a law firm buy differently. The engine does not change. Pick a sector.
Launch and founder stories in the titles your customers read, with links back to your product pages.
Rank and get named for "best [product] UK" in Google, ChatGPT and AI Overviews.
Meta and TikTok scale the products earned media has already proved.
Expert commentary in national and legal press that makes your partners the quoted authority.
Top of Google and recommended by AI for "best family solicitor near me" and your practice areas.
Google Search captures clients ready to instruct, routed straight into a booked consultation.
Local, trade and national coverage that makes you the trusted name, not another quote.
Ranked and recommended in Google and AI answers for every town you install in.
Meta and Google fill the survey diary with homeowners who have already heard of you.
Homes and design press features that justify a premium price before the first visit.
Found and recommended for "luxury kitchens [town]" in Google and AI search.
Visual Meta and Pinterest campaigns that book design consultations, not brochure requests.
Clinician expertise in national and health press that builds trust before the consultation.
Recommended for "full arch implants near me" in Google and AI answers, compliantly.
Google and Meta campaigns with qualification built in, so the diary fills with the right cases.
Thought leadership in trade titles that positions your leaders as the category voice.
Named when buyers ask AI for a shortlist of providers in your niche.
LinkedIn and Google reach the buying committee with proof, not promises.
The engine, built for businesses where one client is worth £10k or more.
Solicitors, solar installers, kitchen and interiors firms, implant clinics, venues and specialist B2B. PR for authority, search and AI for the buyers already looking, paid to fill the diary, and a pipeline that books the call before your competitor rings back.
The multi-agency model bills for activity. The engine is built to raise enterprise value.
Client names withheld by agreement. Every figure is published on our results page.
Where buyers find you, where AI names a competitor instead, and where spend leaks.
A 90-day plan across PR, search and paid, with one set of targets.
Pages, schema, campaigns and coverage go live in one sequence.
Monthly reporting on rankings, AI visibility, coverage and pipeline.
“Growth that only shows up in a dashboard is activity. We build the kind an acquirer pays a multiple for.”
GEO is the work of making your brand the one AI engines such as ChatGPT, Perplexity and Google AI Overviews name when buyers ask for a recommendation. It combines entity and schema work, content written to be cited, and third-party authority from press coverage.
SugarNova runs PR, AI search, SEO and paid media as one engine with one plan. Coverage from Glossy PR is briefed to earn the links and citations our search team needs, so channels compound instead of competing for credit.
No. The same engine runs for DTC and ecommerce brands and for high-ticket service businesses such as solicitors, solar installers and clinics. For service businesses it is packaged as Booked Out.
Booked Out is SugarNova’s high-ticket lead generation service for businesses where one client is worth £10k or more. It runs the full engine, PR, AI search, SEO and paid, into a pipeline that books qualified calls. Engagements start from £6k a month.
Every engagement starts with a strategy call and a growth audit covering search, AI visibility, paid and conversion. If we are the right fit, you get one plan with targets across every channel.
A 30-minute strategy call. We show you where competitors are named instead of you, and what the engine would change.
Book a strategy call