Most SEO agencies optimise for rankings. We optimise for commercial outcomes. Rankings are a means to an end. The end being qualified organic traffic that converts into revenue. Every technical decision, content decision, and link-building decision ladders back to that.
In 2026, that means building a search presence that performs across both traditional organic results and AI-generated answers. Our AI SEO service integrates technical SEO, entity-based content, and GEO into one unified strategy. Your brand ranks in blue links and gets cited in AI answers. No other UK agency delivers this as an integrated system.
01
Technical SEO
Full technical audits, Core Web Vitals optimisation, crawl architecture, structured data, canonical strategy, and indexation control. The foundation that everything else is built on.
02
Content Strategy
Keyword cluster research, content gap analysis, topical authority mapping, and production of search-optimised content that ranks, converts, and qualifies for AI citations simultaneously.
03
Entity Optimisation
Knowledge graph entity definition, structured data implementation, Wikipedia/Wikidata presence, and brand entity signals that AI models use to identify and cite your brand with confidence.
04
GEO Integration
Generative Engine Optimisation built into the SEO strategy from day one. FAQPage schema, structured content, and AI Overview optimisation that captures the layer above the blue links.
05
Link Building & Authority
Earned backlinks through Glossy PR integration, digital PR campaigns, and strategic outreach. Links that build domain authority and GEO citation signals simultaneously. The integration advantage.— the integration advantage.
06
Reporting & Tracking
Position tracking across 197k+ keywords, organic revenue attribution, Core Web Vitals monitoring, and AI Overview appearance tracking. Metrics that connect SEO to commercial outcomes.
Frequently Asked Questions
What is AI SEO?
AI SEO is the practice of optimising for search visibility across both traditional Google results and AI-powered search tools. It combines technical SEO, content strategy, and entity optimisation with GEO, ensuring your brand ranks in blue links and is cited in AI-generated answers from ChatGPT, Perplexity, and Google AI Overviews.— ensuring your brand ranks in blue links and appears in AI-generated answers from ChatGPT, Perplexity, and Google AI Overviews. SugarNova Group delivers both as one integrated system.
How long does SEO take to show results?
Traditional SEO typically shows measurable ranking improvements within 3–6 months for competitive keywords, and 4–8 weeks for lower-competition terms. GEO results can appear significantly faster. AI Overviews can begin citing correctly structured content within weeks of publication. We set honest expectations based on your category, domain authority, and competitive landscape.–6 months for competitive keywords, and 4–8 weeks for lower-competition terms. GEO results can appear significantly faster — AI Overviews can begin citing correctly structured content within 2–6 weeks. We prioritise zero-competition keywords for early wins while building authority for longer-term targets.
Do I need both SEO and GEO?
Yes, if your buyers are using AI tools to research your category, which increasingly they are. GEO does not replace SEO; it adds a second layer of organic visibility. Brands that master both will dominate organic search over the next decade. SugarNova Group is the UK’s first dedicated GEO agency, positioned specifically to win this layer.— which increasingly they are. GEO does not replace SEO; it adds a second layer of organic visibility. Brands that master both will dominate organic search over the next decade. SugarNova Group is the only UK agency delivering both as a unified strategy rather than two separate retainers.